about Rolex

  • Well before Rolex became the exclusive luxury watch that it is today, a young Hans Wilsdorf, the visionary founder of Rolex was making his career as a timepiece distributor. He envisioned a new type of watch, a revolutionary wristwatch that would be as precise and as elegant as the popular timepieces his company distributed. Back in 1905 the public needed convincing of the reliability of such a new device since most wristwatches were not as precise as a timepiece. He sought out and employed a Swiss watchmaking company in Bienne to manufacture small, yet extremely precise movements. Over a hundred years later, his creation, the Rolex watch remains to be the single most recognizable name in luxury watches and the largest luxury watch company in the world. To date, they are the most sought after luxury watch in the world. They also retain the highest percentage of their original value in the industry. With a steady 2,000 watch production per day, Rolex has created and maintained a demand for superior watches that are a status symbol which will stand the test of time. The Rolex Oyster Perpetual Submariner came into existence in the early 1950's when scuba diving was just becoming the newest trend. Divers demanded a watch that can go up to 100 meters / 330 feet underwater and Rolex answered this demand and developed the first ever water resistant watch; the Rolex Oyster Perpetual Submariner. This soon became the divers' chronometer of choice. The Submariner and Submariner Date models use Rolex perpetual movements, the 3130 and 3135. These movements are certified Swiss chronometers, a title designated for only the finest of high-precision watches that have passed the Swiss Official Chronometer Testing Institute tests. After the introduction of this iconic, yet highly durable watch, Rolex allowed this design to evolve and had since equipped their new watch designs with numerous patented technical innovations. Divers have henceforth continued to praise the Rolex Oyster Perpetual Submariner both underwater and on dry land.